WHAT DOES IT TAKE TO CREATE A SINGLE FRAME?
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50 CRAFTSMEN
CRAFTING A SINGLE FRAME CAN TAKE AS MANY AS 50 ARTISANS AND MASTER CRAFTSMEN.
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3 MONTHS
COMPLETING A SINGLE FRAME CAN TAKE AS LONG AS 3 MONTHS.
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300 STEPS
CREATING A SINGLE FRAME CAN TAKE AS MANY AS 300 SEPARATE STEPS.
Timeless Craftsmanship
Bearing witness to a legacy of expertise, our master craftsmen, dedicating up to half a century to their art, orchestrate the creation of a single masterpiece. A collaborative effort of 50 skilled artisans unfolds over an intricate three-month period, weaving together passion and precision in 300 meticulous steps.
Unrivaled Materials
DEVELOPED LEXAN • developed amalgamationEmbarking on innovation, we utilize a fusion of quality materials like our specially developed amalgamation, a harmonious blend of high-grade minerals, ensuring resilience against the harshest conditions. The lens, crafted from seven layers of DEVELOPED LEXAN, showcases an array of features, from UV ray protection to photochromic technology, promising both durability and comfort.
Attention to Detail
In the pursuit of perfection, crafting a single FIFTY OFF LONDON frame entails a luxurious journey of 300 production steps over three months. Our manufacturing process gracefully balances traditional and modern techniques, thoughtfully selected at each stage. Proudly manufactured in some of the world's oldest eyewear factories, many family-owned for generations, each frame carries the legacy of meticulous attention to detail.
Cutting-Edge Design
At the heart of our innovation lies advanced design technology, reminiscent of the precision found in crafting fine wristwatches and automobiles. Craftsmen and master craftsmen, the guardians of elegance, meticulously shape, fit, and refine each frame throughout the production process. Surfaces are scrutinized, shaped, and polished until the final product seamlessly meets our exacting quality standards.